Our initial idea was that we wanted an application that would help people break bad habits in “real-life” scenarios. Right now, people these days are so absorbed in their smartphones and games on these phones and text each other — which can inhibit real-life interaction and real problem-solving. We want to make use of this by trying to get people to play a personally constructive game/application on their mobile devices. We are trying to get people to interact in a more holistic and personal way. We had an idea for a serious application — one that could (and maybe would) actually implement real change in people’s lives on a personal level.
So the question that we wanted to answer to “how might we help people break bad habits?” Then the question extended to “how might we help people enlist their [online] social circle to break bad habits?” Social accountability is a powerful tool, and we thought it was a no-brainer for us to enlist people’s friends.